Prince of Wales, Dorking
Guildford Road, Westcott, RH4 3QE
Your investment
£20,500
Agreement Type
Long Term Agreement (5 Year Tenancy)
- Fantastic opportunity to develop the food offer
- Local village pub with good reputation
- Superb beer garden
3+ Private Bedrooms
Beer Garden
Car Park
Cask Ale
Function Room
Kitchen
Live Music
Open Fire
Sports Teams
This represents an excellent opportunity for a strong, experienced licensee or motivated couple to build upon the pub’s established local reputation while driving the business forward. The successful person will have the vision and energy to enhance the existing offer, broadening its appeal to a wider market without losing its traditional village character. Developing a more dynamic, menu-led proposition will be key, with the introduction of specials and themed food nights designed to create additional reasons to visit. Solid kitchen knowledge within the team will be essential, alongside a flair for innovation and the confidence to introduce fresh ideas that resonate with both loyal locals and new customers alike. Equally important will be a commitment to strengthening the pub’s role as a true community hub, building on its existing goodwill, supporting local initiatives, and maximising opportunities around key calendar events throughout the year. From seasonal celebrations and sporting occasions to themed evenings and private functions, there is significant scope to drive footfall and increase spend across all trading periods. With the right balance of commercial awareness, creativity and community engagement, the pub has the potential to further enhance its position as a thriving village local with a sustainable, year-round trade.
Positioned on the main Guildford to Dorking thoroughfare (A25), the pub enjoys excellent visibility and accessibility while retaining its quintessential village feel. Dorking town centre is approximately 2 miles away, providing direct rail connections to London via Dorking railway station and Dorking Deepdene railway station, with routes into London Victoria, London Waterloo and London Bridge. The A24 and M25 (Junction 9) are within easy reach, offering convenient road access to Guildford, Leatherhead and the wider motorway network. Local bus routes also run along the A25, linking Guildford and Dorking with surrounding villages. Surrounded by the rolling Surrey Downs, the pub is perfectly placed for scenic walks across the hills and routes linking neighbouring villages, making it a natural stopping point for walkers, cyclists and visitors exploring the area. The property benefits from a car park to the rear and a welcoming beer garden to the side, enhancing its appeal as a relaxed destination venue. The surrounding demographic is particularly strong, comprising high achievers, London commuters and affluent residents, providing a solid base of above-average disposable income and supporting a quality-led food and drink offer.
Pub Layout
Upon entering you are welcomed into a generously sized main bar area, centred around a well-positioned central servery. The principal trading space is arranged in an L-shape, offering a mix of comfortable lounge-style seating alongside higher tables and stools, creating a relaxed yet versatile environment suited to both casual drinking and informal dining. To the right-hand side, a dedicated games area provides a pool table and darts throw, complemented by a TV screen for sports viewing, enhancing the pub’s appeal as a lively social hub. To the rear, a separate room offers excellent flexibility, lending itself perfectly to use as a function suite, private hire space, or additional dining area depending on operational requirements. Customer facilities are conveniently located on the lower level. Externally, the property benefits from a front patio area with seating for 30+ covers, ideal for alfresco drinking and dining. To the side of the building there is a garden providing further seating for approximately 40 guests, significantly increasing overall trading capacity during the warmer months.
The pub operates as a very traditional country village inn, maintaining an approximate 70/30 split between wet and food sales. The current offering focuses on well-executed pub classics and lighter meals, with a particularly popular Sunday roast forming a strong part of the weekly trade. As an established hub within the community, the business benefits from active pool and darts teams, alongside a loyal following for its fortnightly darts events. These regular fixtures help drive consistent midweek footfall and reinforce its position at the heart of village life. The rear function room provides valuable flexibility, enabling the pub to cater effectively for private celebrations, gatherings and community events. Monthly live music further enhances the atmosphere, creating additional reasons for customers to visit beyond the core food and drink offer.
The private accommodation consists of three bedrooms, lounge, bathroom, kitchen.
Annual Rent: £29,500
Security Deposit: £7,500 or the equivalent of three months’ rent, whichever is greater
Working Capital: £8,000
Stock: £5,000
Fixtures and Fittings: To be confirmed upon valuation – funding options may be available for the right licensee.
Tie: All drinks categories are tied. For fully funded licensees on long term agreements, we offer free-of-tie options for certain drinks categories in exchange for an annual fee.
For a breakdown on financial information, please refer to the ‘Additional Info’ tab.
Annual Rent – This is our lowest rent figure associated with a Full Tie. If the tie is reduced the effective rent (via Tie Release Fees) will increase. Rent is billed and paid for weekly in advance depending on the payment terms agreed). On occasion, our Business Development Manager will discuss a start up rent which is discretionary to an individual pub and can be discussed.
Security Deposit – A security deposit is required when applying for a pub with Admiral. This will be the greater of £5,000 or three months’ headline rent. The deposit is held on your account and returned when you leave, subject to your final account balance and the condition of the property. We will also carry out a credit check as part of your application, which may affect the deposit amount required.
Working Capital – This is a recommend amount required which will be used in the day-to-day running of the business.
Stock – This will be valued by an independent valuer on the day you take over the pub. This includes unbranded glassware, unopened bottles, wines, spirits, any unopened / opened kegs and cask ale providing the container is unopened.
Fixtures & Fittings – This includes any item that is bolted to the floor or walls, and a fitting to be any item that is free standing or hung by a nail or hook. This will also include furniture.
Tie: All drinks categories are tied. For fully funded licensees on long term agreements, we offer free-of-tie options for certain drinks categories in exchange for an annual fee.
Training – £350.00 – Before signing a long term agreement, you will be required to attend our 7 Steps to Sales Success training programme. Held online over two days, you will learn marketing and business strategies that will help you to grow sales in your pub – step-by-step.
Service Charge Cost – £65.86 per week – The Admiral Taverns Premium Maintenance Package will help take care of your compliance and statutory obligations with one simple fee, whilst giving you piece of mind about your boiler and cellar cooling repair and replacement. This also includes full access to e-learning for you and your staff.
Zero Business Rates* – Based on the draft rating list for April 2026, the Nil Rates Payable is based on small business rates relief being applied for by the licensee and the licensee only occupying one property for commercial purposes. Please note, this only applies to pubs marked with an Asterix *
We believe we do things differently to other pub companies. To us its quite simple – great pubs are run by great people, so we focus on ensuring we can empower you to run a successful pub business. Every licensee is different, and no two pubs are the same, so we carefully tailor the range of agreements, support and training packages we offer to give you all you need to run your own pub.
The first step is to call our recruitment team and have a chat with us. We’ll probably suggest you attend one of our recruitment events as nothing beats a face to face chat. It’s also a good idea to research the sort of pub you are interested in ahead of time, so you have a clear picture of the competition in the area and what the local community looks for in that pub.
In order to run a pub, you will need a personal license which regulates the sale of alcohol in a pub. This can be achieved through attending a one-day course, ending in a multiple-choice exam. Once you’ve passed the exam, you then need to apply to your local council, for your personal licence. Admiral can easily help you with this by offering a discounted rate. Finally, you will also need to complete PEAT training (Pre Entry Awareness Training), an online course which explains the leased and tenanted pub agreement you are about to take on.
Our default agreement is our 5 Year Tenancy Agreement with a range of support available to you throughout your agreement with Admiral. We also offer induction training, our 7 Steps to Sales Success course is a 2 day online course that will provide you with the knowledge to run a pub and get you off to a great start before you get started. In addition to this, we offer other training workshops on a wide range of topics such as Marketing, Social Media, Cellar Training along with online training including Food Hygiene, Health & Safety and lots of other related courses. There is simply training available for every subject. When you take on a pub with us, your Business Development Manager will discuss your training requirements with you and identify areas where you may benefit from additional support or training.
Rents are based on open market value, Fair Maintainable Trade (FMT) and the future trading potential of the premises. This entails an assessment of the turnover and profitability that a reasonably efficient operator would be expected to achieve, taking into account the optimum trading style for the premises and making reasonable allowances for costs. This will involve estimating the trading potential rather than just adopting the actual level of trade under the existing ownership. This method of valuation is known as “the Profits Method”.
We want to empower our licensees to get on with the day to day running of the pub, as well as giving you the knowledge that you can count on us for as much (or as little) support as you need. Our team are truly passionate about community pubs and we want to do as much as we can to help you run sustainable and profitable businesses. Our support includes but isn’t limited to the following: Commercial & Marketing Support, Food Team, Licensing, Property Help Desk, Investments, Machines and Training.
Our BDMs work hard to build strong working relationships with their licensees. Your BDM is there to help you develop your pub and can support you in many different ways. From guidance around products and pricing, planning events, marketing your pub and development and training, our BDMs are empowered to make quick decisions which will help you move forward with your business.
We are continually investing in our pubs. From transformational refurbishments to small improvements where it really counts, we run an active investment programme and are committed to improving our estate of pubs. We also are fully invested in working alongside our licensees during the investment process to bring their ideas to fruition.
Admiral operates under the tenanted and leased model whereby we as the pub company own the pub and agree to rent the premises to you via a lease or tenancy agreement. Most tenancies/leases include a negotiated supply agreement covering the purchase of all drinks categories and possibly a range of other goods and services (hence the phrase ‘tied’ pubs). The level of rent you agree to pay at your pub will be dependent upon the extent of your purchasing obligations. Our rent offers are based on a Full Tie, and hence reflects the lowest rent payable. For licensees on long term agreements, we offer free-of-tie options for certain drinks categories in exchange for an annual fee. The prices you pay for drinks purchased from Admiral are likely to be different to those on the open market. When you take on the pub your BDM will discuss rent and the tie with you.
To enter into any tenancy agreement with Admiral, you will normally have to consider the following costs:
Personal Licence fee – This is the fee for obtaining your Personal Licence which you will require if you intend to be the Designated Premises Supervisor named on the premises licence.
Fixtures and Fittings (e.g. furniture, kitchen equipment, light
fittings, carpets etc) – These are usually valued on the day you enter the property. Whilst we prefer you to purchase the fixtures and fittings outright, there are occasions where we can provide alternative methods of purchase or may consider a rental agreement. Your BDM will discuss these options with you.
Deposit – The size of the deposit (or security bond) varies depending on the property and the commercial terms agreed but is normally the greater of a quarter’s rent or £5,000 and will be held for the duration of your agreement. In exceptional circumstances, we may allow you to pay a lower deposit and build this up over a time period.
Stock and glassware – These are purchased when you take over your pub, at an agreed valuation, from either the outgoing tenant or Admiral.
Working capital – The amount of working capital required (cash available) varies by pub, as each individual business requires different levels of funding. Your BDM will discuss this with you.
Pre Entry Awareness Training (PEAT) – This is mandatory training designed to raise awareness on the matters involved in operating a pub, from agreements, repairs and purchasing obligations. The cost of this course is £100 plus VAT.
Yes absolutely. We are always keen to encourage successful licensees to develop. Our BDMs work together with our licensees to achieve this and identify new opportunities. We also run training workshops to help you to gain the right skills, so you can take the step from running just one business to expanding with a second pub.
Admiral Taverns accept payment by Direct Debit or Open Banking (Pay by Link) only. Our Business Development Managers will discuss which method is most appropriate for you during the application process.
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