We prefer to let you get on with running your pub whilst knowing you can count on us for as much, or as little, support as you need. Our team is passionate about community pubs, and we’ll do our best to support you on your journey towards a sustainable, profitable business.


Our Operational approach is considered, and we work hard to deliver the support our licensees need consistently. We listen, we want to understand your motivations, and we will encourage and support your profitable growth.

Our BDM’s are empowered to foster a positive relationship and dialogue between licensee and Admiral, encourage challenge for improvement and provide individual support as you need it, signposting you to the Admiral experts to support your pub’s success.

We are proud of the feedback we get annually, and our BDM’s rating, alongside Admiral Taverns, consistently tops the KAM Media Licensee Index versus our code regulated peers.


We support you with personalised tools tailored to your business:

  • Boost – A comprehensive promotional guide, providing deals, tips and insight to get money into your till.
  • Online Print & Design – A one-stop-shop for customisable Point of Sale items to bring events in your pub to life.
  • Digital Marketing – Online and in-person training, top tips and digital activation options to attract customers to your pub.
  • Marketing Workshops – tailored to your individual needs.

Our My Pub Support website offers an exclusive online area where licensees can purchase just about everything and anything they need for their pub; from glasses; catering equipment and gardenware. Everything is priced at the rates we purchase at, ensuring our licensees can benefit from our group buying power.


Whether you’re an experienced food operator or new to food, our food team provides training, deals, menu development, ready to use menus, tools and advice to make sure that you can make the most of your food offer.


Licensing and legal matters can be daunting which is why we take the fear and expense of complying with licensing requirements away via our in-house Licensing Team. They handle all licensing applications or enquiries, completely free of charge. We want you to have every opportunity possible to maximise your business and our licensing team is here to make that happen. While our team can resolve most issues, if a situation escalates our in-house solicitor is on hand to help.


The in-house Admiral Property Helpdesk offers a flexible, common-sense approach to building maintenance. Working with professional consultants and our established contractor network, we ensure our pubs are a safe environment for you and your customers.

Our in-house team of surveyors work with the Property Helpdesk to organise and manage contractors, to ensure you receive the best service with minimum disruption to trade.


While we have overseen some impressive transformational projects, we understand the importance and value of small-scale initiatives. A new beer garden or exterior signage can make a real difference to your pub and trading.

Any building work at your pub can be daunting. Our team is highly experienced at project managing developments from start to finish. We will work in partnership with you to plan any improvement scheme. Once a scheme is agreed and approved, the team will seek your involvement and input. They will keep you informed throughout the process from the project’s inception through to its completion. We will ensure that all projects are delivered on time, within budget and to a high quality.


Machines can provide a valuable source of entertainment not to mention income. The Machine Management team ensures all suppliers are vetted, are compliant and work to stringent KPIs to ensure you receive the best service and support to maximise your income and keep customers happy.

All suppliers can provide Digital AWP and we encourage the drive of these across our estate as they can give the best return – not only to the players but also to you. The suppliers will ensure all collections are carried out securely and properly and are able to assist with registering for MGD (Machines Games Duty) and declaring the same. We have suppliers of most types of Machines – whether it be AWP (fruit machine), SWP (quiz machine), Jukebox and Pool Table.
For useful information about safe and complaint gambling please see our gambling code of practice. Further information can be found on the gambling commission website by clicking here.

Should you have concerns that any customers have gambling issues on your premises, please contact Gamcare or look on their website for additional information

For any further advice on our gambling code of practice please contact our licensing team on 01244 321171 (option 5) or alternatively contact Mr Tony Guy, Head of Machines. To view our Machines brochure, please click here.

To view our Gambling Code of Practice click here.


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