Seven Steps to Sales Success

Our three-day virtual induction workshop is for all our licensees and operators to provide you with the knowledge to run your pub with Admiral and get you off to a great start.

What you’ll learn in Training

  • Know your pub, your community and competition.
  • Sell the right things – drink, food & machines.
  • Selling at the right price.
  • Build a great hospitality team.
  • Create reasons to visit and grow sales.
  • Financial know-how – pricing & margin, cash flow and stock and labour controls.


  • One-year online training license through the CPL Learning platform for you and your team.
  • One-year membership of the BII, – gives you access to an employment contract builder, helplines for professional advice on licensing, employment law, tax and legal assistance from approved solicitors and business tools such as a Gross Profit calculator. Being a part of the BII gives you access to support for every area of your business, as well as connecting you to wealth of information for every stage of your journey – whether you are taking your first pub or have been in the industry for 20 years.
  • Cellar management training – ensuring that you have the appropriate knowledge needed to properly store, prepare and pour cask ales and keg beers.
  • Access to virtual workshops throughout the year, covering social media, marketing and retailing, practical pubs finance, and more.

pub training programmes



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