Black Horse, Endon
Stoke on Trent ST9 9BA
Your investment
£13,000
Agreement Type
Long Term Agreement (5 Year Tenancy)
- Busy main road location
- Village location
- Fantastic food opportunity
3+ Private Bedrooms
Car Park
Kitchen
We are in search of a dedicated and experienced licensee who is not only deeply familiar with the local area but is also passionate about running food and beverage operations. The ideal candidate should possess a thorough understanding of the region, its people, and its culture, which will allow them to tailor their business to the needs and preferences of the local community. We are looking for someone who will be actively engaged at every level of the operation, from managing day-to-day activities to leading long-term strategies for growth and success. This licensee will be a true hands-on leader, driving their business forward by being present, visible, and committed to every aspect of the business. They will lead by example, fostering a team culture that emphasizes collaboration, accountability, and pride in their work. Their leadership style should inspire their staff to go above and beyond, ensuring that the customer experience is always a top priority. At the heart of everything they do will be a focus on their people and their community. The licensee, we envision will build strong relationships with both employees and customers, creating a welcoming atmosphere that makes the pub a cornerstone of local life. They will prioritize excellent retail standards, offering traditional pub grub that brings comfort and familiarity to guests, while also championing cask ales to provide an authentic pub experience. By maintaining high standards of quality in both food and drink, they will ensure that the pub becomes a go-to destination for locals and visitors alike. In addition to running a high-quality operation, the operator will be deeply involved in the community. They will actively participate in village events and fundraisers, using these opportunities to strengthen ties with the community and create lasting customer loyalty. Through involvement in local initiatives, they will reinforce the pub’s role as a central hub where people can come together, fostering a sense of belonging and mutual support. A key component of their success will be their ability to effectively market their business. They will be knowledgeable about all aspects of marketing, from traditional methods to digital strategies. Social media will be a crucial tool for them to showcase their offerings and engage with customers at every level, ensuring that the pub’s visibility and reputation continue to grow. Through these efforts, the licensee will build on the strong foundations already in place, driving the business to new heights of success.
The Black Horse is a traditional pub located on the main busy Leek Road which runs through Endon, a village within the Staffordshire Moorlands known for its beautiful landscapes, rolling hills, and proximity to the Peak District National Park, 4 miles southwest of Leek. The village itself has a blend of rural charm, with traditional stone cottages, open fields, and a relaxed atmosphere. It’s popular among those seeking a more tranquil lifestyle while remaining close to the amenities of Stoke-on-Trent. The nearest train station is Stoke-On-Trent approximately 7 miles away.
Pub Layout
The Black Horse is a one room operation. Upon entering via the main entrance you will find yourself in the bar area. This area houses a mixture of fixed and loose seating and can comfortably cater for up to 60 covers. To the left of the bar is where the toilets are located. Behind the bar is where the fully equipped catering kitchen can be found which has its own separate access. To the front of the pub there is a paved area which can facilitate an additional 20 covers and to the rear is where the carpark is located.
We would like to invest in the Black Horse and there is planning for some external redecoration in the future.
The Black Horse is destination food site. This is a great pub with a solid trading background and a fantastic reputation for food and drink, a very rare opportunity that has come to the market. A good mixture of beers, ciders, wines and spirits with cask ale is available. This could be a fantastic addition for an established licensee looking to add another site to their estate or an experienced food operator looking to get into the trade for themselves.
The private accommodation consists of three bedrooms, a living room, bathroom & kitchen. The private quarters are accessed via the pub.
Annual Rent: £37,500
Security Deposit: £5,000 or the equivalent of three months’ rent, whichever is greater
Working Capital: £2,000
Stock: £6,000
Business Rates: £Nil. Based on the April 2023 rating list, the Zero Rates Payable is based on small business rates relief being applied for by the licensee and the licensee only occupying one property for commercial purposes.
Fixtures and Fittings: To be confirmed upon valuation – funding options may be available for the right licensee.
Tie: All drinks categories are tied. For fully funded licensees on long term agreements, we offer free-of-tie options for certain drinks categories in exchange for an annual fee.
For a breakdown on financial information, please refer to the ‘Additional Info’ tab.
Annual Rent – This is our lowest rent figure associated with a Full Tie. If the tie is reduced the effective rent (via Tie Release Fees) will increase. Rent is billed and paid for weekly in advance depending on the payment terms agreed). On occasion, our Business Development Manager will discuss a start up rent which is discretionary to an individual pub and can be discussed.
Security Deposit – A security deposit is required when applying for a pub with Admiral. This will be the greater of £5,000 or three months’ headline rent. The deposit is held on your account and returned when you leave, subject to your final account balance and the condition of the property. We will also carry out a credit check as part of your application, which may affect the deposit amount required.
Working Capital – This is a recommend amount required which will be used in the day-to-day running of the business.
Stock – This will be valued by an independent valuer on the day you take over the pub. This includes unbranded glassware, unopened bottles, wines, spirits, any unopened / opened kegs and cask ale providing the container is unopened.
Fixtures & Fittings – This includes any item that is bolted to the floor or walls, and a fitting to be any item that is free standing or hung by a nail or hook. This will also include furniture.
Tie: All drinks categories are tied. For fully funded licensees on long term agreements, we offer free-of-tie options for certain drinks categories in exchange for an annual fee.
Training – £350.00 – Before signing a long term agreement, you will be required to attend our 7 Steps to Sales Success training programme. Held online over two days, you will learn marketing and business strategies that will help you to grow sales in your pub – step-by-step.
Service Charge Cost – £65.86 per week – The Admiral Taverns Premium Maintenance Package will help take care of your compliance and statutory obligations with one simple fee, whilst giving you piece of mind about your boiler and cellar cooling repair and replacement. This also includes full access to e-learning for you and your staff.
Zero Business Rates* – Based on the draft rating list for April 2026, the Nil Rates Payable is based on small business rates relief being applied for by the licensee and the licensee only occupying one property for commercial purposes. Please note, this only applies to pubs marked with an Asterix *
We believe we do things differently to other pub companies. To us its quite simple – great pubs are run by great people, so we focus on ensuring we can empower you to run a successful pub business. Every licensee is different, and no two pubs are the same, so we carefully tailor the range of agreements, support and training packages we offer to give you all you need to run your own pub.
The first step is to call our recruitment team and have a chat with us. We’ll probably suggest you attend one of our recruitment events as nothing beats a face to face chat. It’s also a good idea to research the sort of pub you are interested in ahead of time, so you have a clear picture of the competition in the area and what the local community looks for in that pub.
In order to run a pub, you will need a personal license which regulates the sale of alcohol in a pub. This can be achieved through attending a one-day course, ending in a multiple-choice exam. Once you’ve passed the exam, you then need to apply to your local council, for your personal licence. Admiral can easily help you with this by offering a discounted rate. Finally, you will also need to complete PEAT training (Pre Entry Awareness Training), an online course which explains the leased and tenanted pub agreement you are about to take on.
Our default agreement is our 5 Year Tenancy Agreement with a range of support available to you throughout your agreement with Admiral. We also offer induction training, our 7 Steps to Sales Success course is a 2 day online course that will provide you with the knowledge to run a pub and get you off to a great start before you get started. In addition to this, we offer other training workshops on a wide range of topics such as Marketing, Social Media, Cellar Training along with online training including Food Hygiene, Health & Safety and lots of other related courses. There is simply training available for every subject. When you take on a pub with us, your Business Development Manager will discuss your training requirements with you and identify areas where you may benefit from additional support or training.
Rents are based on open market value, Fair Maintainable Trade (FMT) and the future trading potential of the premises. This entails an assessment of the turnover and profitability that a reasonably efficient operator would be expected to achieve, taking into account the optimum trading style for the premises and making reasonable allowances for costs. This will involve estimating the trading potential rather than just adopting the actual level of trade under the existing ownership. This method of valuation is known as “the Profits Method”.
We want to empower our licensees to get on with the day to day running of the pub, as well as giving you the knowledge that you can count on us for as much (or as little) support as you need. Our team are truly passionate about community pubs and we want to do as much as we can to help you run sustainable and profitable businesses. Our support includes but isn’t limited to the following: Commercial & Marketing Support, Food Team, Licensing, Property Help Desk, Investments, Machines and Training.
Our BDMs work hard to build strong working relationships with their licensees. Your BDM is there to help you develop your pub and can support you in many different ways. From guidance around products and pricing, planning events, marketing your pub and development and training, our BDMs are empowered to make quick decisions which will help you move forward with your business.
We are continually investing in our pubs. From transformational refurbishments to small improvements where it really counts, we run an active investment programme and are committed to improving our estate of pubs. We also are fully invested in working alongside our licensees during the investment process to bring their ideas to fruition.
Admiral operates under the tenanted and leased model whereby we as the pub company own the pub and agree to rent the premises to you via a lease or tenancy agreement. Most tenancies/leases include a negotiated supply agreement covering the purchase of all drinks categories and possibly a range of other goods and services (hence the phrase ‘tied’ pubs). The level of rent you agree to pay at your pub will be dependent upon the extent of your purchasing obligations. Our rent offers are based on a Full Tie, and hence reflects the lowest rent payable. For licensees on long term agreements, we offer free-of-tie options for certain drinks categories in exchange for an annual fee. The prices you pay for drinks purchased from Admiral are likely to be different to those on the open market. When you take on the pub your BDM will discuss rent and the tie with you.
To enter into any tenancy agreement with Admiral, you will normally have to consider the following costs:
Personal Licence fee – This is the fee for obtaining your Personal Licence which you will require if you intend to be the Designated Premises Supervisor named on the premises licence.
Fixtures and Fittings (e.g. furniture, kitchen equipment, light
fittings, carpets etc) – These are usually valued on the day you enter the property. Whilst we prefer you to purchase the fixtures and fittings outright, there are occasions where we can provide alternative methods of purchase or may consider a rental agreement. Your BDM will discuss these options with you.
Deposit – The size of the deposit (or security bond) varies depending on the property and the commercial terms agreed but is normally the greater of a quarter’s rent or £5,000 and will be held for the duration of your agreement. In exceptional circumstances, we may allow you to pay a lower deposit and build this up over a time period.
Stock and glassware – These are purchased when you take over your pub, at an agreed valuation, from either the outgoing tenant or Admiral.
Working capital – The amount of working capital required (cash available) varies by pub, as each individual business requires different levels of funding. Your BDM will discuss this with you.
Pre Entry Awareness Training (PEAT) – This is mandatory training designed to raise awareness on the matters involved in operating a pub, from agreements, repairs and purchasing obligations. The cost of this course is £100 plus VAT.
Yes absolutely. We are always keen to encourage successful licensees to develop. Our BDMs work together with our licensees to achieve this and identify new opportunities. We also run training workshops to help you to gain the right skills, so you can take the step from running just one business to expanding with a second pub.
Admiral Taverns accept payment by Direct Debit or Open Banking (Pay by Link) only. Our Business Development Managers will discuss which method is most appropriate for you during the application process.
© 2026 Admiral Taverns Ltd. All Rights Reserved. Registered in England & Wales No. 05438628
