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Experienced licensees take the reins at local Norfolk pub

20th November 2018

Adam Noble and Aaron Dobson are respected veterans in the hospitality and leisure industry and are ecstatic to begin their new venture in the pub industry as they join the Jolly Brewers in Shouldham Thorpe, with plans to launch 10 more sites over the next three years. The new licensees are focusing on building a high-quality food offering at this popular local and cementing the pub as a traditional community hub.

The Jolly Brewers, a popular food destination pub in Shouldham Thorpe, a picturesque village in Norfolk is celebrating the arrival of the two highly-experienced licensees.

Adam has worked in the pub and restaurant trade since he began his career, having previously worked as an Operations Director for Greene King before meeting Aaron, who was an Operations Manager for a large leisure attractions company. Adam and his family are local to the Norfolk area, making this a natural choice as their first tenanted pub business.

The Jolly Brewers is a family-friendly pub with an inviting and welcoming atmosphere, complete with a cosy log-burner and a British menu packed with hearty pub classics such as the beer battered fish of the day and the gammon stack. The emphasis is on high-quality and locally-sourced food, with lots of twists on great pub classics. There is also a specials menu, changing daily to entice customers with a wide range of dishes on offer.

There are five rooms available for a stay, perfect for a country getaway. Adam and Aaron plan to introduce a bespoke dinner, bed and breakfast package fresh from the pub’s kitchen for guests as an additional perk.

Already thinking ahead of the festive season, the Jolly Brewers have created two Christmas menus as well as a tempting New Year’s Eve set menu. Large groups can take advantage of the great value three-course Christmas Party Menu at £25 per person. Friends and family can feast in style on Christmas Day with a spectacular six-course menu for £75 per person.

Alternatively, those who want to celebrate the arrival of the new year at a local with fantastic food, the New Year’s Eve menu is perfect at £45 each for three delicious courses.

Commenting on the new tenancy, licensee Adam Noble said: “From the minute we walked into the Jolly Brewers, we knew this was the right pub for the next step in our career. We’re excited to get started and begin building relationships with the locals and developing our food offering. For us, classic and beautifully-cooked dishes will be the key to our success. Bring on a jolly future at the brewers!”

Commenting on the Jolly Brewers, Business Development Manager Jean-Paul Russek said: “I’m thrilled to have two fantastic licensees on board, both of whom have an incredible wealth of experience behind them. Adam and Aaron are passionate about good-quality food and exciting dishes that will be undoubtedly bring in customers old and new into the pub. I’m looking forward to see how they grow the business in the future.”