We understand that behind every great community pub there’s a dedicated and hard-working experienced licensee.

We are passionate about making pubs individual and authentic hubs of the community – and we’ll encourage you to put your stamp on your pub.

Through our award-winning approach, we tailor the agreements and level of support to suit your needs. Typical agreements are for five years, and our terms are competitive. We don’t let red-tape hold us back. At Admiral you’ll find a flexible and agile ethos that shapes our culture and runs through our business, enabling us to do the right thing for every pub.

We’ll believe in investing in pubs and people and we’ll help you to develop your pub’s potential for success. Don’t just take our word for it, our biggest advocates are our current licensees. We build strong working partnerships built on mutual trust and respect and continually outperform against the industry in the independent tenant track benchmarking survey of Pub Company Operators (MCA Tenant Track).

Our Agreements

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Support at Every Step

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Training When You Need It

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Four steps to becoming the Licensee of your Community Pub


Pick up the phone 01244 321171, click on the Live Chat or email to speak to our dedicated recruitment team.


If you are keen to move forward, book on our Meet The Team or Pub Viewing Day, or we can arrange for you to meet our recruitment team or one of our BDMs. They’ll explain the practical aspects of running a pub, our support, and they’ll assess your skills and experience.


We will work with you to identify the right pub for you. View our available pubs here.


You will need to create a business plan, seek independent financial advice, and finalise your vision for the pub. We will tailor our approach around this, ensuring you have the right agreement support to make your vision a reality.

Frequently Asked Questions

We believe we do things differently to other pub companies. To us its quite simple – great pubs are run by great people, so we focus on ensuring we can empower you to run a successful pub business. Every experienced licensee is different, and no two pubs are the same, so we carefully tailor the range of agreements, support and training packages we offer to give you all you need to run your own pub.

The first step is to call our recruitment team and have a chat with us. We’ll probably suggest you attend one of our recruitment events as nothing beats a face to face chat. It’s also a good idea to research the sort of pub you are interested in ahead of time, so you have a clear picture of the competition in the area and what the local community looks for in that pub.

In order to run a pub, you will need a personal license which regulates the sale of alcohol in a pub. This can be achieved through attending a one-day course, ending in a multiple-choice exam. Once you’ve passed the exam, you then need to apply to your local council, for your personal license. Admiral can easily help you with this by offering a discounted rate. Finally, you will also need to complete PEAT training (Pre Entry Awareness Training), an online course which explains the leased and tenanted pub agreement you are about to take on.

Our default agreement is our 5 Year Tenancy Agreement with a range of support available to you throughout your agreement with Admiral. We also offer induction training, our 7 Steps to Sales Success course is a 3 day online course that will provide you with the knowledge to run a pub and get you off to a great start before you get started. In addition to this, we offer other training workshops on a wide range of topics such as Marketing, Social Media, Cellar Training along with online training including Food Hygiene, Health & Safety and lots of other related courses. There is simply training available for every subject. When you take on a pub with us, your Business Development Manager will discuss your training plan with you and identify areas where you may benefit from additional support or training.

Rents are based on open market value, Fair Maintainable Trade (FMT) and the future trading potential of the premises. This entails an assessment of the turnover and profitability that a reasonably efficient operator would be expected to achieve, taking into account the optimum trading style for the premises and making reasonable allowances for costs. This will involve estimating the trading potential rather than just adopting the actual level of trade under the existing ownership. This method of valuation is known as “the Profits Method”.

We want to empower our experienced licensee to get on with the day to day running of the pub, as well as giving you the knowledge that you can count on us for as much (or as little) support as you need. Our team are truly passionate about community pubs and we want to do as much as we can to help you run sustainable and profitable businesses. Our support includes but isn’t limited to the following: Commercial & Marketing Support, Food Team, Licensing, Property Help Desk, Investments, Machines and Training.

Our BDMs work hard to build strong working relationships with their experienced licensee. Your BDM is there to help you develop your pub and can support you in many different ways. From guidance around products and pricing, planning events, marketing your pub and development and training, our BDMs are empowered to make quick decisions which will help you move forward with your business.

We are continually investing in our pubs. From transformational refurbishments to small improvements where it really counts, we run an active investment programme and are committed to improving our estate of pubs. We also are fully invested in working alongside our licensees during the investment process to bring their ideas to fruition.

Admiral operates under the tenanted and leased model whereby we as the pub company own the pub and agree to rent the premises to you via a lease or tenancy agreement. Most tenancies/leases include a negotiated supply agreement covering the purchase of all drinks categories and possibly a range of other goods and services (hence the phrase ‘tied’ pubs). The level of rent you agree to pay at your pub will be dependent upon the extent of your purchasing obligations. Our rent offers are based on a Full Tie, and hence reflects the lowest rent payable. For licensees on long term agreements, we offer free-of-tie options for certain drinks categories in exchange for an annual fee. The prices you pay for drinks purchased from Admiral are likely to be different to those on the open market. When you take on the pub your BDM will discuss rent and the tie with you.

To enter into any tenancy agreement with Admiral, you will normally have to consider the following costs:
Personal Licence fee – This is the fee for obtaining your Personal Licence which you will require if you intend to be the Designated Premises Supervisor named on the premises licence.
Fixtures and Fittings (e.g. furniture, kitchen equipment, light
fittings, carpets etc)
– These are usually valued on the day you enter the property. Whilst we prefer you to purchase the fixtures and fittings outright, there are occasions where we can provide alternative methods of purchase or may consider a rental agreement. Your BDM will discuss these options with you.
Deposit – The size of the deposit (or security bond) varies depending on the property and the commercial terms agreed but is normally the greater of a quarter’s rent or £5,000 and will be held for the duration of your agreement. In exceptional circumstances, we may allow you to pay a lower deposit and build this up over a time period.
Stock and glassware – These are purchased when you take over your pub, at an agreed valuation, from either the outgoing tenant or Admiral.
Working capital – The amount of working capital required (cash available) varies by pub, as each individual business requires different levels of funding. Your BDM will discuss this with you.
Pre Entry Awareness Training (PEAT) – This is mandatory training designed to raise awareness on the matters involved in operating a pub, from agreements, repairs and purchasing obligations. The cost of this course is £100 plus VAT.

Yes absolutely. We are always keen to encourage successful experienced licensee to develop. Our BDMs work together with our licensees to achieve this and identify new opportunities. We also run training workshops to help you to gain the right skills, so you can take the step from running just one business to expanding with a second pub.



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