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White Swan, Aylesbury

Aylesbury, HP22 4JT

Your investment


Agreement Type

  • Established food operation
  • Large beer garden
  • Function room

The White Swan is located in the picturesque village of Whitchurch, nestled in a serene rural setting with convenient local amenities nearby. Whitchurch lies approximately 4 miles north of Aylesbury and 12 miles south of Buckingham, boasting a prominent frontage on the A413, which connects both towns. Directly across from The White Swan is The Firs, a notable commercial building complex.

Pub Layout

The pub is a detached two storey brick building, with an extension to the left hand side. Internally, the trade set up comprises of two separate bars and a function/dining room with a mixture of fixed and loose seating throughout. The first bar has low beamed ceilings and an open fireplace and is equipped with a darts throw area. It has an island-style servery and seats for approximately 25 covers. The other bar also has an open fireplace and will seat approximately 30 covers, with the function room seating up to 22. There is a fully equipped trade kitchen to the rear of the pub. Externally, and to the rear, the pub has a large car park for approximately 15 cars. An extensive lawn trade garden with picnic bench seating and patio area directly behind pub makes it the perfect area to attract families and day-time trade in warmer months.

The White Swan currently trades as a quintessential community pub with quality home cooked food at the heart, with space for approximately 60 covers plus outdoor space.  This pub attracts customers not just from the local community, but from further afield as a destination food pub, holding a good reputation for it’s Sunday Carvery and also attracting bookings for special dates such as Mother’s Day. Accompanying the food are a wide range of quality cask ales. The pub holds regular themed nights and has a strong rhythm of the week to include sports teams and live music and the new licensee should look to continue this in their vision for the pub.

Private Accommodation

The accommodation consists of two bedrooms, bathroom, living room and office space with loft storage.

Annual Rent: TBC

Security Deposit: £5,000

Working Capital: £5,000

Stock: £5,000

Fixtures and Fittings: To be confirmed upon valuation –  funding options may be available for the right licensee.

Tie: All drinks categories are tied.  For fully funded licensees on long term agreements, we offer free-of-tie options for certain drinks categories in exchange for an annual fee.

Training: £325 plus VAT

For a breakdown on financial information, please refer to the ‘Additional Info’ tab.

We are seeking a licensee with proven catering experience to maintain and enhance the already high level food offering at this pub. In turn, this will create a vibrant hub for locals and visitors alike. Our goal is to offer an exceptional dining and social experience, fostering community engagement and driving sustainable growth.

Annual Rent – This is our lowest rent figure associated with a Full Tie.  If the tie is reduced the effective rent (via Tie Release Fees) will increase.  Rent is billed and paid for weekly in advance depending on the payment terms agreed). On occasion, our Business Development Manager will discuss a start up rent which is discretionary to an individual pub and can be discussed.

Security Deposit – This sum of money will be held on your account and will be returned to you on exiting of the pub based on your final account balance and the condition of the property.  Our standard deposit is 25% of the headline rent.  On occasion, we can negotiate a lower security deposit with the aim to build up to our full deposit on a long term agreement.

Working Capital – This is a recommend amount required which will be used in the day-to-day running of the business.

Stock – This will be valued by an independent valuer on the day you take over the pub. This includes unbranded glassware, unopened bottles, wines, spirits, any unopened / opened kegs and cask ale providing the container is unopened.

Fixtures & Fittings – This includes any item that is bolted to the floor or walls, and a fitting to be any item that is free standing or hung by a nail or hook. This will also include furniture.

Tie: All drinks categories are tied.  For fully funded licensees on long term agreements, we offer free-of-tie options for certain drinks categories in exchange for an annual fee.

Training – Before signing a long term agreement, you will be required to attend our 7 Steps to Sales Success training programme.  Held online over three days, you will learn marketing and business strategies that will help you to grow sales in your pub – step-by-step.

Service Charge Cost – £60.89 per week – The Admiral Taverns Premium Maintenance Package will help take care of your compliance and statutory obligations with one simple fee, whilst giving you piece of mind about your boiler and cellar cooling repair and replacement.  This also includes full access to e-learning for you and your staff.

*Zero Business Rates – Based on the April 2023 rating list, the Nil Rates Payable is based on small business rates relief being applied and the licensee only occupying one property for commercial purposes.  Please note, this only applies to pubs marked with an Asterix *

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