Black Horse, Black Horse, Appleby Magna

The Black Horse is situated in the aspirational historic hamlet of Appleby Magna in Leicestershire, home to the renowned Sir John Moore Foundation primary school, approximately eight miles south of Burton Upon Trent, nine miles North of Tamworth and 18 miles North of Birmingham with the M1 and East Midlands airport 12 miles to the North on the A42. This detached property is located centrally in the village and is set in its own grounds.

Pub Layout

The pub has three trading rooms, two of which are currently used as dining areas, with the third providing a comfortable relaxed area for drinking and informal food service with the bar located here providing a central service to all rooms.  To the rear of the building there is a small patio area with a further gravel area and large car park.

The pub currently trades mainly as a 50% food/50% wet operation with an opportunity to further develop the food offer.  There is an excellent range of keg beers, lagers and ciders with an established cask ale market alongside an excellent range of wines, spirits and soft drinks. The current food offer comprises of a traditional home cooked pub food menu supplemented with sandwiches & lighter bites.

Private Accommodation

The accommodation is accessed via the pub consisting of three large bedrooms, lounge, kitchen and bathroom.

Annual Rent: £20,000

Security Deposit: £5,000

Working Capital: £5,000

Stock: £2,000

Fixtures and Fittings: To be confirmed upon valuation –  funding options may be available for the right licensee.

Tie: All drinks categories are tied.  For fully funded licensees on long term agreements, we offer free-of-tie options for certain drinks categories in exchange for an annual fee.

Training: £325 plus VAT

For a breakdown on financial information, please refer to the ‘Additional Info’ tab.

The licensee should have experience of preparing and delivering a good quality home cooked food menu environment. They should be familiar & skilful with modern marketing techniques as this is a small hamlet but is surrounded by several villages. Engaging marketing is key to attracting from these communities to increase footfall and to drive the food offer. Admiral Taverns may present the opportunity of a capital refurbishment for the right licensees with a visionary business plan.

Annual Rent – This is our lowest rent figure associated with a Full Tie.  If the tie is reduced the effective rent (via Tie Release Fees) will increase.  Rent is billed and paid for weekly in advance depending on the payment terms agreed). On occasion, our Business Development Manager will discuss a start up rent which is discretionary to an individual pub and can be discussed.

Security Deposit – This sum of money will be held on your account and will be returned to you on exiting of the pub based on your final account balance and the condition of the property.  Our standard deposit is 25% of the headline rent.  On occasion, we can negotiate a lower security deposit with the aim to build up to our full deposit on a long term agreement.

Working Capital – This is a recommend amount required which will be used in the day-to-day running of the business.

Stock – This will be valued by an independent valuer on the day you take over the pub. This includes unbranded glassware, unopened bottles, wines, spirits, any unopened / opened kegs and cask ale providing the container is unopened.

Fixtures & Fittings – This includes any item that is bolted to the floor or walls, and a fitting to be any item that is free standing or hung by a nail or hook. This will also include furniture.

Tie: All drinks categories are tied.  For fully funded licensees on long term agreements, we offer free-of-tie options for certain drinks categories in exchange for an annual fee.

Training – Before signing a long term agreement, you will be required to attend our 7 Steps to Sales Success training programme.  Held online over three days, you will learn marketing and business strategies that will help you to grow sales in your pub – step-by-step.

Service Charge Cost – £60.89 per week – The Admiral Taverns Premium Maintenance Package will help take care of your compliance and statutory obligations with one simple fee, whilst giving you piece of mind about your boiler and cellar cooling repair and replacement.  This also includes full access to e-learning for you and your staff.

*Zero Business Rates – Based on the April 2023 rating list, the Nil Rates Payable is based on small business rates relief being applied and the licensee only occupying one property for commercial purposes.  Please note, this only applies to pubs marked with an Asterix *