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George & Dragon, Lichfield

Lichfield, WS13 7AJ

Your investment


Agreement Type

  • Huge Beer Garden
  • One Of The Oldest Pubs In Lichfield
  • High Street Location

Nestled in the heart of Staffordshire, Lichfield is a city that is steeped in heritage. The George and Dragon is one of the oldest pubs in Lichfield built in 1818, with the biggest garden that boasts outstanding views of the cathedral. The garden is also a site of historical significance as the site where Prince Rupert lay siege to the Parliamentarians during the English Civil War.

Pub Layout

The site itself is a cosy, traditional two room pub that has an excellent reputation for its well-kept beers. Upon entering the George & Dragon to the left you will find the lounge with a mixture of fixed and loose seating, to the right is the bar which boasts an open fire, again with fixed and loose seating and TV’s. Both the bar and lounge are serviced by one through bar. Between the bar and lounge is a corridor that leads to the rear courtyard which has approx. 6 benches which then leads onto the pub’s beautiful beer garden, there is car parking for approximately 10 vehicles to the rear of the site.

This pub has permanent inclusion in the CAMRA Good Beer Guide, has won the National Pub of the Year and truly is a site where real ale is king. Although the food offer comprises only of small hand-held snacks this is also hugely popular and has a reputation for being of great quality. The George and Dragon is home to a darts team and dominoes is also popular with the loyal regulars.


Private Accommodation

This consists of three bedrooms, living room, kitchen and bathroom. The private accommodation can be accessed via the pub and also has its own separate/private access.

Annual Rent: £19,000

Security Deposit: £5,000

Working Capital: £2,000

Stock: £3,000

F&F: TBC (Funding options may be available)

Training: £325 plus VAT

For a breakdown on financial information, please refer to the ‘Additional Info’ tab.

The new licensee at the George and Dragon will have to embrace the history of the site and its importance in the history of Lichfield as well as being a real ale connoisseur. A real passion for the traditional pub will ensure that this site’s excellent reputation both locally and online continues to spread far and wide.


Annual Rent – This is our lowest rent figure associated with a Full Tie.  If the tie is reduced the effective rent (via Tie Release Fees) will increase.  Rent is billed and paid for weekly in advance depending on the payment terms agreed). On occasion, our Business Development Manager will discuss a start up rent which is discretionary to an individual pub and can be discussed.

Security Deposit – This sum of money will be held on your account and will be returned to you on exiting of the pub based on your final account balance and the condition of the property.  Our standard deposit is 25% of the headline rent.  On occasion, we can negotiate a lower security deposit with the aim to build up to our full deposit on a long term agreement.

Working Capital – This is a recommend amount required which will be used in the day-to-day running of the business.

Stock – This will be valued by an independent valuer on the day you take over the pub. This includes unbranded glassware, unopened bottles, wines, spirits, any unopened / opened kegs and cask ale providing the container is unopened.

Fixtures & Fittings – This includes any item that is bolted to the floor or walls, and a fitting to be any item that is free standing or hung by a nail or hook. This will also include furniture.

Tie: All drinks categories are tied.  For fully funded licensees on long term agreements, we offer free-of-tie options for certain drinks categories in exchange for an annual fee.

Training – Before signing a long term agreement, you will be required to attend our 7 Steps to Sales Success training programme.  Held online over three days, you will learn marketing and business strategies that will help you to grow sales in your pub – step-by-step.

Service Charge Cost – £60.89 per week – The Admiral Taverns Premium Maintenance Package will help take care of your compliance and statutory obligations with one simple fee, whilst giving you piece of mind about your boiler and cellar cooling repair and replacement.  This also includes full access to e-learning for you and your staff.

*Zero Business Rates – Based on the April 2023 rating list, the Nil Rates Payable is based on small business rates relief being applied and the licensee only occupying one property for commercial purposes.

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