Admiral Taverns’ employees raise £4,000 for the Licensed Trade Charity

Admiral Taverns, the UK’s leading community pub group has raised a total of £4,000 for the Licensed Trade Charity, who provide financial, practical and emotional support to those in the pub, bar and brewing industries.


Admiral launched a well-being initiative to encourage employees to exercise regularly whilst in the second lockdown and on furlough. For every mile that employees walked, cycled or ran, it donated £1 (50p for cycling miles) to the Licensed Trade Charity. The initiative aimed to encourage strong mental health and resilience, as well as supporting the wider pub and brewing industry.


In total, £4,000 was raised, which represents the mileage achieved by Admiral’s teams during the three weeks of the second national lockdown. Photos were also submitted as employees made their way through their miles, including some beautiful sights and impressive milage!


Kat Winnifrith, Head of HR at Admiral Taverns said: “The response from all Admiral employees has been fantastic and very much representative of the team spirit throughout our group. Everyone has pulled together and encouraged each other to get out and stay healthy. COVID-19 has been an incredibly challenging time for the hospitality industry and the whole team has been determined to care for and support the wider industry as much as possible.  To be able to contribute and offer our support this festive period is very rewarding and the work the Licensed Trade Charity do will make a significant difference to those struggling.”


The Licensed Trade Charity commented: “We’ve supported over 65,000 people this year with everything from advice, signposting, and grants that help them with their bills and to put food on the table, so every penny of the £4,000 will be put to good use and will go back into the licensed trade.”