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Travellers Rest, Stoke on Trent

Stoke on Trent, ST2 7AQ

Your investment

£8,000

Agreement Type

Tenancy
  • Initial start-up rent of  £100 p/w net.
  • Opportunity to drive sports and entertainment.
  • Recently undergone external refurb.

The Travellers Rest is a busy community pub situated in Milton, Stoke on Trent. The pub itself sits on a busy A509 road through the town and is surrounded by a significant amount of residential housing with local amenities nearby with the pub being well supported by the local community. Stoke on Trent is located in north Staffordshire and has good motorway links to nearby cities of Manchester and Birmingham.

Pub Layout
The pub has two trading areas with both the lounge and bar having a cosy feel with a mixture of loose and fixed seating with numerous wall mounted televisions where locals enjoy watching sky sports and the live entertainment offered over the weekend. The well-stocked horseshoe bar serves both the lounge and the bar area.  Externally there is an enclosed courtyard with a smoking solution.

The Travellers Rest has a great community following. Throughout the day there are locals enjoying the great atmosphere and then of an evening the younger crowd enjoy the entertainment and live sports. There is no kitchen however there is an opportunity to introduce a small back bar food offer in terms of pies and pizza. Quiz nights on a Thursday and Karaoke on a Sunday proves to be extremely popular with the locals.

Private Accommodation

The private accommodation is located on the first floor and consists of two bedrooms, lounge, kitchen and bathroom.

Annual Rent: £14,500 (Initial startup rent of  £100 p/w net)

Security Deposit: £5,000

Working Capital: £2,000

Stock: £1,000

F&F: TBC (Funding options may be available)

Training: £325 plus VAT

* Based on the April 2023 rating list, the Nil Rates Payable is based on small business rates relief being applied and the licensee only occupying one property for commercial purposes.

For a breakdown on financial information, please refer to the ‘Additional Info’ tab.

I am looking for a licensee (s) who is local to the area and can demonstrate the drive and passion to ensure the pub remains at the heart of this community. They’ll need to ensure there’s an excellent entertainment programme in place along with good quality beers and ales. A strong marketing plan would be essential to ensure it is the go to pub everyday of the week

Annual Rent – This is our lowest rent figure associated with a Full Tie.  If the tie is reduced the effective rent (via Tie Release Fees) will increase.  Rent is billed and paid for weekly in advance depending on the payment terms agreed). On occasion, our Business Development Manager will discuss a start up rent which is discretionary to an individual pub and can be discussed.

Security Deposit – This sum of money will be held on your account and will be returned to you on exiting of the pub based on your final account balance and the condition of the property.  Our standard deposit is 25% of the headline rent.  On occasion, we can negotiate a lower security deposit with the aim to build up to our full deposit on a long term agreement.

Working Capital – This is a recommend amount required which will be used in the day-to-day running of the business.

Stock – This will be valued by an independent valuer on the day you take over the pub. This includes unbranded glassware, unopened bottles, wines, spirits, any unopened / opened kegs and cask ale providing the container is unopened.

Fixtures & Fittings – This includes any item that is bolted to the floor or walls, and a fitting to be any item that is free standing or hung by a nail or hook. This will also include furniture.

Tie: All drinks categories are tied.  For fully funded licensees on long term agreements, we offer free-of-tie options for certain drinks categories in exchange for an annual fee.

Training – Before signing a long term agreement, you will be required to attend our 7 Steps to Sales Success training programme.  Held online over three days, you will learn marketing and business strategies that will help you to grow sales in your pub – step-by-step.

Service Charge Cost – £60.89 per week – The Admiral Taverns Premium Maintenance Package will help take care of your compliance and statutory obligations with one simple fee, whilst giving you piece of mind about your boiler and cellar cooling repair and replacement.  This also includes full access to e-learning for you and your staff.

*Zero Business Rates – Based on the April 2023 rating list, the Nil Rates Payable is based on small business rates relief being applied and the licensee only occupying one property for commercial purposes.


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