About us

As the UK’s number one community pub group, we take immense pride in running an estate of about 1,000, predominantly wet-led, pubs. We believe pubs are the heartbeat of their local community, but for our pubs to be successful the relationship between us and our licensees is critical.

We understand that our pubs and the people who run them are unique so have developed a tailored, supportive approach, which meets the needs of each pub as an individual business and ultimately empowers the licensee to get the most out of their business.

Few jobs are as demanding or require you to wear so many hats – managing staff, looking after the finances, dealing with the odd difficult customer, and of course serving the perfect pie or pint. Our team really understands the sheer ‘craft’ of being a great licensee. So we can ensure that you get the most from your business, and offer the best to your customers.

As we look to the future, our strategy to develop and maintain a sustainable, well invested estate of freehold pubs is unapologetically consistent. We remain unwaveringly focussed on delivering operational excellence and were delighted to see our strategy once again endorsed by the Publican Morning Advertiser who awarded us Tenanted Pub Company of The Year 2016.

But what matters most is of course the feedback we get from our licensees. This year we were delighted to have built further on a consistently strong performance in the MCA Tenant Track survey, an independent reflection of true licensee opinion across our industry. But don’t just take our word for it, hear from our licensees yourself.

Watch the video now

Key people

Get to know our team

Our award-winning team who are the champions of community pubs.

Kevin Georgel

Kevin Georgel,
Chief Executive Officer

Kevin has been the driving force behind Admiral Taverns' strategy to have well invested pubs at the heart of the local communities.

Kevin joined the business in 2010, becoming CEO in 2014 and has overseen a raft of operational developments and initiatives, focussing the business on its clearly stated aim of becoming widely recognised as the UK’s best operator of tenanted community pubs. Kevin previously held senior management roles in a number of industry-related companies including brewer Molson Coors and he was formerly Operations Director of Punch Taverns. He is also a Non-Executive Director of St. Austell Brewery and a Director of the British Beer and Pub Association.  

Andy Clifford

Andy Clifford,
Property and Strategy Director

Andy is responsible for property, estate management and business strategy.

A qualified chartered accountant, Andy has played a leading role in the group's evolution to a community-focused tenanted pub business, leading the divestment of unsustainable businesses, with sale proceeds re-invested back into the existing estate and into new acquisition opportunities. Andy has held senior management roles at a number of other businesses, including Enterprise Inns, where he also headed the property & strategy teams. 

Glenn Pearson

Glenn Pearson,
Chief Financial Officer

Glenn heads the finance and credit control teams at Admiral Taverns and as such played a pivotal role in the refinancing of business in 2009.

A qualified management accountant, Glenn held senior management roles at a number of leading retail and leisure businesses, including Scottish & Newcastle, prior to joining Admiral. He works closely with the operations teams on the company's rolling capital expenditure programme, which has seen significant committed investment in the pub estate in recent years.

Andy Hodgson

Andy Hodgson,
Operations Director

With a career spanning over 15 years in the pub industry, Andy leads the operations teams across Admiral Taverns.

Andy joined the Company in 2010 and has been instrumental to the operational restructuring of the business in recent years. Prior to working for Admiral, Andy has held senior roles at Punch Taverns and Bass.  

Suzanne Smith

Suzanne Smith,
Head of Recruitment and People Development

Suzanne joined Admiral in 2010 and led the transformation of the licensee recruitment and training offer.

Starting her career in licensed hospitality with Greenalls and formerly of the BII and CPL Training, Suzanne has created an ethos based on building long-term relationships with potential licensees and then continuously working with them to find the right pub, and the right deal for them. She also led the development and delivery of training courses for licensees to attend - short, sharp, local and focused programmes, with benefits that add real value to the licensee's business from the moment they return to their pub. Now, as head of licensee recruitment and people development, Suzanne continues to lead the company's many recruitment and training initiatives but also ensures that Admiral continues to attract, develop and retain the very best people and remains a positive and enjoyable place to work with high levels of staff engagement.  

The support has always been there from day one. Luke Faux, The Valentine

Case studies

Luke & Rebecca Faux, The Valentine, Abergele

“We run a pub that makes you feel at home”

Meet Luke and Rebecca, two experienced landlords who always wanted to run The Valentine their way. The husband and wife team talk about what matters most to them, and how Admiral has provided the support they needed to make the pub a success.Meet Laura and Mick, they were committed to turning a once run-down pub into a valued place in their community. They are now proud to run an award-winning pub. Laura and Mick talk us through building their knowledge of fine cask ales and malt whiskeys, and how Admiral have supported them every step of the way.

View more