Social media gives pub owners the opportunity to reach out not only to current customers, but also communicate with other communities who could potentially visit your pub in the future, all the while strengthening your brand and putting your pub on the map.
Gone are they days where promoting your pub involved flyers and adverts in the paper. We’re living in the digital age and the most effective way to advertise your brand is through social media. It might sound daunting if you’ve had little experience with social networks before, but it can be so much fun once you know what you’re doing. In addition, it is also completely free and a great way to reach a wider audience.
However, despite this golden opportunity, there is still some room for improvement in terms of the number of licensees utilising social media to build customer engagement.
Social media doesn’t have to be difficult. Sometimes all it takes is practice before you can navigate your way around each website and have an understanding of its benefits.
Sometimes though, you may feel like you need that extra boost to maximise your pub’s full potential via social media. Whether you’re completely new to the social media world, or someone who already has a personal profile or business page, Admiral Taverns run social media workshops to help you on your way and develop your skills.
Download the Admiral Taverns Guide
To help you find your way on your social media voyage, we’ve compiled a PDF guide to social media for licensees, detailing the most popular networks and how they can benefit you, while teaching you how to share content to attract new punters to your pub.
Here at Admiral Taverns, we make it our mission to help licensees get the best out of their pub. For more information, help or advice about how to get tweeting on behalf of your pub business, check out our social media training courses.