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How social media can help your pub to thrive: a licensees' guide

by tony 7/22/2014 1:21:00 PM

Social media gives pub owners the opportunity to reach out not only to current customers, but also communicate with other communities who could potentially visit your pub in the future, all the while strengthening your brand and putting your pub on the map. 

Gone are they days where promoting your pub involved flyers and adverts in the paper. We’re living in the digital age and the most effective way to advertise your brand is through social media. It might sound daunting if you’ve had little experience with social networks before, but it can be so much fun once you know what you’re doing. In addition, it is also completely free and a great way to reach a wider audience. 

However, despite this golden opportunity, there is still some room for improvement in terms of the number of licensees utilising social media to build customer engagement. 

Social media doesn’t have to be difficult. Sometimes all it takes is practice before you can navigate your way around each website and have an understanding of its benefits. 

Sometimes though, you may feel like you need that extra boost to maximise your pub’s full potential via social media. Whether you’re completely new to the social media world, or someone who already has a personal profile or business page, Admiral Taverns run social media workshops to help you on your way and develop your skills.

Download the Admiral Taverns Guide 

To help you find your way on your social media voyage, we’ve compiled a PDF guide to social media for licensees, detailing the most popular networks and how they can benefit you, while teaching you how to share content to attract new punters to your pub. 

Here at Admiral Taverns, we make it our mission to help licensees get the best out of their pub. For more information, help or advice about how to get tweeting on behalf of your pub business, check out our social media training courses

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Hopkins named community pub minister

by Ashleigh 7/17/2014 10:52:00 AM

Kris Hopkins has been unveiled as the new community pubs minister following the Cabinet reshuffle, replacing Brandon Lewis. Upon his departure, Lewis said that the pubs will remain “well looked after” following his promotion to Minister of State for the Department of Communities and Local Government.


Hopkins, the MP for Keighley and Ilkley in West Yorkshire since 2010, praised two local businesses in his constituency, Timothy Taylor and Ilkley breweries, on Twitter following the announcement.
He is a member of the All Party Parliamentary Beer Group, and in April was awarded a Parliamentary Beer Champion accolade by the British Beer & Pub Association. As an MP, Hopkins has also campaigned to lower unemployment and tackle violent crime.

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Chelmsford and Nottingham approve late-night levies

by Ashleigh 7/17/2014 10:51:00 AM

Late-night levy fees will be implemented on November 1st this year in Chelmsford and Nottingham, and apply to licenced premises which sell alcohol between 1am and 6am, following council meetings this month.


In Nottingham, the council has predicted the levy will raise £200,000 a year, to contribute towards the estimated £1.5m annual costs of policing and managing alcohol-related activities after midnight. The authority plans to use the new funds to pay for extra police and community protection officers patrolling the city’s streets at night.


According to licensing law firm Poppleston Allen, the levy is expected to raise between £30,000 and £50,000 each year in Chelmsford. The Police and Crime Commissioner for Essex will receive 70% of the net revenue, but has agreed to return the entire amount to fund community safety initiatives, overseen by the council’s ‘One Chelmsford’ board. The other remainder will go directly to the council.

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Beer hailed for health benefits

by Ashleigh 7/16/2014 10:54:00 AM

Amid warnings that soft drinks and fruit juices should be avoided due to their high sugar content, beer is being hailed for its health benefits. New research suggests that beer, which is low in sugar, can help protect against Alzheimer’s disease, aid weight loss and even balance hormones, and now it’s attracting more health-conscious men and women.


A raft of female celebrities have also recently embraced beer. American actress Mila Kunis says her favourite drink is Colorado-brewed Blue Moon, supermodel Elle Macpherson revealed recently that she washes her hair with beer, and even saintly Hollywood star Gwyneth Paltrow has said she ‘can’t get enough of Guinness’.


Dr Stephan Domenig, medical director of The Original F.X. Mayr Health Centre in Austria said: “if you analysed beer you would be amazed at how many super-nutrients there are in it,.”
High in vitamins and low in sugar, beer contains minerals including phosphorus, iodine, magnesium and potassium, is rich in calcium, and contains all of the essential – and many of the non-essential – amino acids. A study by Tufts University in the United States in 2009 also found that moderate beer consumption can protect bone mineral density. However, these health benefits are of course subject to moderate drinking.

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Spirits drive growth, says new report

by Ashleigh 7/16/2014 10:53:00 AM

The spirit category is driving growth in the on-trade, with the spirit market worth 5.1% more than last year, according to a recent survey. The findings were revealed in an annual report carried out by William Grant & Sons (previously known as First Drinks) and announced that the on-trade spirit market is now worth £5.4bn.


The new report also revealed that consumers make less frequent visits to the on-trade, but that 79% of drinkers do consider spirits when they're out. Consumers are more interested in seeking value in what they spend, and there is evidence to suggest perception of value is evolving, which is a positive turn for the premium brands.


Gary Keogh, marketing director of William Grant & Sons, said: "The market is more polarised than ever and it is premium brands which can really take advantage of this trend. Value can mean many things, from functional benefits to packaging and personality, with brands such as Sailor Jerry and Hendrick's really embracing and benefitting from the latter."

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World Cup lifts sales in pubs

by Ashleigh 7/16/2014 10:53:00 AM

The World Cup lifted sales at drink-led pubs in June, while pub restaurants saw a sales dip compared to the same month last year, new figures revealed by Coffer Peach Business Tracker have shown.
Like-for-likes across wet-led managed pubs up 2.4% on June last year, with drink sales ahead by 2.8%. Comparatively, like-for-like sales across leading pub and restaurant groups grew just 0.4% in June. In the week of England’s first World Cup match, like-for-likes in drink-led pubs and bars were up an impressive 10.9%, and they increased by 3.7% in the following weeks.


Mark Sheehan, managing director of Coffer Corporate Leisure said: “While pubs had a short-term boost from England’s brief appearance, for them too it was a challenging month. A 15th consecutive month of growing shows the underlying resilience of the eating and drinking-out markets as we look forward to a strong period of further growth.”

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‘Job Centre’ pub causes a stir

by Ashleigh 7/11/2014 4:40:00 PM

Campaigners are furious at a 'hipster' London pub on the site of a former job centre, which they say is insulting to the unemployed. The pub, called the Job Centre, opened six weeks ago in Deptford, south London. Managers of the pub group, Antic Collective, who owns the Job Centre, said they name all of their venues after the places they used to be – whether they were social clubs, tram sheds or job centres.


A spokesman from Public and Commercial Services Union said it was “disappointing” to see the Job Centre signage outside, after a huge campaign tried to keep the building open. He said: “Our members worked and were involved in a campaign to keep that job centre open in an area of high unemployment.”


Max Alderman, from Antic, who have employed 16 local people on the site said: “I think the thing to bear in mind is pubs have been employing people for thousands of years. That is how one came to find opportunities. The pub is one of the only places you can have few formal qualifications and progress.”

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BII launches online pre-entry awareness training course

by Ashleigh 7/10/2014 4:43:00 PM

The British Institute of Innkeeping (BII) has unveiled details of its new mandatory pre-entry awareness training (PEAT) course, which is an online e-learning package for people considering becoming publicans, to equip them with the knowledge and skills for the job.


PEAT is the essential requirement for any new tenant or lessee who signs an agreement with a pub company or brewery that is a member of the British Beer and Pub Association (BBPA). It is designed for people looking to take on a pub lease or tenancy in England or Wales and covers the different agreements available, from basic financial commitments through to issues that are specific to the pub industry, as well as rental calculations and the legal consequences of breaching an agreement.


Tim Hulme, chief executive of the BII, described the course as “representing a truly comprehensive learning package for anyone thinking of taking on a pub” and as “setting a new benchmark for our industry”.

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BBPA publishes manifesto

by Ashleigh 7/10/2014 4:41:00 PM

The British Beer & Pub Association (BBPA) is to push for further duty reductions on beer and cuts in red tape in the run-up to next May’s general election. In its manifesto, published last week, the trade body said lower taxes, policies to promote growth and greater support for partnership working were the priorities for the beer and pub sector up until 2020.


The BBPA want to see more initiatives aimed at reducing the business rates burden for community and high street pubs, and a review of the case for a lower rate on VAT on pub and restaurant meals. Through the manifesto, it argued for more support for voluntary initiates and partnerships, such as Pubwatch, Best Bar None, Business Improvements Districts and community alcohol partnerships.


Brigid Simmonds, chief executive of BBPA said: “With the general election just months away, our focus is on persuading politicians that with the right policies, we can have a thriving beer and pub sector serving local communities, and with investment and employment growth.”

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Government consultation supports relaxing live music licensing laws

by Ashleigh 7/9/2014 4:44:00 PM

Cutting the ‘red tape’ associated with playing live and recorded music at pubs and community events could encourage more tourism, and new revenue streams, according to a Government consultation on the reforming of entertainment licensing laws.


The Legislative Reform Order (LRO) will deregulate the playing of live and recorded music between 08:00-23:00, before an audience of up to 500 people in licensed premises. The proposal aims to “remove unnecessary regulation from certain smaller scale and neighbourhood events, thereby freeing up organisers to put on eligible entertainment without having to fill in licensing paperwork and go through a costly process.”


Business representatives commented that pubs faced higher than average compliance costs and increasing red tape, and heralded legislation that made it easier for live music to take place, which would benefit the economy and small businesses relying on leisure and tourism spend.

 

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