Two British brewers have signed up to a new partnership initiative, supported by the British Beer & Pub Association, which will dramatically cut the cost of packaging waste. Wells & Young’s and Hook Norton have joined the scheme, and other British Beer & Pub Association members are expected to follow shortly.
The new scheme was introduced to BBPA members at a workshop in Birmingham in September, and progress is being made in recruiting members, due to the major cost savings that can be achieved, with the estimated cost reduction of around £150,000 per year, per company.
Cost savings will be achieved because Sustain, the alliance for better food and farming advocates, will operate as a not-for-profit partnership and will use its own in-house experts to give sector-specific support, unrivalled by existing compliance schemes, says the BBPA. Scheme members will have a direct influence on the future of how the sector’s packaging compliance is managed.