Cocktail sales have grown by more than 10% over the last two years, and the mojito is the drinkers’ favourite, according to a new survey from CGA Strategy. The report reveals that cocktail sales have grown by an impressive 10.8% in just two years, and that more than one in five (22%) of the country’s on-trade venues now serve them.
Contrary to some popular perceptions, it is not just women who enjoy cocktails, with the split between female (54%) and male (46%) drinkers fairly even. In addition, amongst the core 18-35 demographic, cocktails are becoming a drink for all on-trade occasions, with consumers increasingly choosing to drink cocktails throughout the night, rather than just at the start.
Tom Lynch, Commercial Director at CGA Strategy, said: “Cocktails and the bars and pubs that serve them have been surging in popularity over the last few years and our latest research emphasises just how integrated they’ve become to mainstream drinking. They present a terrific opportunity for bars and pubs to drive footfall and increase spend – but only if they can fully understand what customers want from a cocktail menu and give them a consistent experience every time.”