Just over four in 10 (43%) consumers spent less on drinking in pubs and bars in January 2013 compared with the same period in 2012.
That’s according to a recent study by Mintel which also found that only 8% of adults spent more on alcoholic drinks in pubs and bars in January 2013, compared with the beginning of 2012.
The report noted that the figures were “strongly driven” by 18 to 24-year-olds, “with the increasing popularity of ‘pre-loading’ to save money.
Of those surveyed, Mintel found that out of the customers who said they spent less money in the pub, 74% said that they wanted to save money.
Out of the respondents who said that they have spent more money in the pub, 44% explained that it is because prices have increased. Almost 40% said they spent more because they wanted to treat themselves.