All new Admiral Taverns tenants are to receive free membership to the BII – for the life of their agreement.
Licensees signing up for a substantive agreement – typically three years or more – will automatically become members of the trade’s professional body and access to a raft of benefits, following a pioneering deal between BII and Admiral.
“We believe this partnership will bring great rewards for both Admiral and our licensees,” said Admiral’s Suzanne Smith.
“By utilising the full range of benefits made available by the BII, we can help our licensees to maximise the potential of their businesses.
“This agreement is another important step in our aim to become increasingly recognised for industry-leading support that allows licensees to build thriving, profitable businesses.”
The move is a first among pub companies and follows a similar deal between regional brewer Fuller’s and the BII.
Benefits of BII membership include a raft of online training programmes, discounts to a range of professional services such as accountancy and stock-taking plus access to a buying group.