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Five Year Agreement


3+ BedroomsCask AleLive MusicSports TeamsBeer Garden
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White Lion

stafford road, Cannock WS11 4AH

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The White Lion is a detached pub prominently positioned on a corner plot, located on the busy A34 linking both Cannock and Stafford. It benefits from a road side location  which should be used to attract new clientele through a curb side appeal as well as encouraging repeat custom from the densely populated surrounding housing estates.

Pub Layout

On entering through the main front door, you are welcomed into an open plan trading area with the bar servery centrally located. To the right of the bar is a pool area and to the left is a darts okke and large screen TV. To the rear of the pub is a small snug that could be used as a small meeting area or dining area. The pub can facilitate up to 45 covers. The ladies and gents toilets are well presented and are located to the rear of the pub behind the bar servery. There is also a food prep area located behind the bar allowing the pub to offer bar snacks. Externally there is a fantastic patio area that has recently been renovated to a high standard with benches and a smoking solution.

The White Lion is a community pub which is primarily drinks led with a strong focus on sports. Mid week trade is driven through sports teams such as pool and darts although there is an opportunity to grow the mid week entertainment programme through a rhythm of the week and promotional activities . Weekend entertainment is popular with solo artists and karaoke. Although there is no catering kitchen there is a food preparation area that will enable a new licensee to offer a basic snack menu.

Private Accommodation

The private accommodation is located on the first floor and consists of three bedrooms, office, lounge, kitchen and bathroom all of which are well presented and in good order


Annual Rent: £17,000

Security Deposit: £3,000

Working Capital: £2,000

Stock: £1,000

Fixtures and Fittings: Upon Valuation  – funding options available for the right licensee.

Tie:        All drinks categories are tied.  For fully funded licensees on long term agreements, we offer free-of-tie options for certain drinks categories in exchange for an annual fee.

Training: £250 plus VAT

For a breakdown on financial information, please refer to the ‘Additional Info’ tab.

I am looking for an individual or  couple who will be sociable and engaging with the local community. They will need to understanding the clientele and provide excellent retail standards. A strong vision and marketing plan is essential to developing this great community pub.

tereseive  probably missed something here so let me know

Annual Rent – This is our lowest rent figure associated with a Full Tie.  If the tie is reduced the effective rent (via Tie Release Fees) will increase.  Rent is billed and paid for   weekly in advance depending on the payment terms agreed)

Security Deposit – This sum of money will be held on your account and will be returned to you on exiting of the pub based on your final account balance and the condition of the property

Working Capital – This is a recommend amount required which will be used in the day-to-day running of the business

Stock – This will be valued by an independent valuer on the day you take over the pub. This includes unbranded glassware, unopened bottles, wines, spirits, any unopened / opened kegs and cask ale providing the container is unopened

Fixtures & Fittings – This includes any item that is bolted to the floor or walls, and a fitting to be any item that is free standing or hung by a nail or hook. This will also include furniture

Training – This is required when taking on a Business Support Agreement.  Included is an e-learning package for you and your staff and attendance to our ‘Set Up To Succeed’ workshop held at our Head Office in Chester.  Please note, you will be required to attend this workshop before signing a long term tenancy agreement.

Service Charge Cost – £28.01 per week – This is a weekly charge that includes statutory compliance certification (including Annual CP12 and CP42 gas test), cellar cooling services (including full insurance to cover repairs and / or replacements), Health & Safety Essentials (including assessments) and Licensing Support.


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