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The Peacock, Peterborough

Peterborough, PE2 8AR

Your investment


Agreement Type

  • Prime location opposite Peterborough United football stadium.
  • Free of tie on wines and spirits.
  • First 3 months rent £200 per week.

The Peacock is a large detached pub situated close to the centre of  Peterborough in Cambridgeshire. Peterborough is has excellent links being close to the A1 and on the main line train to London (1 hour).  There are numerous housing developments nearby. The pub is located on a busy & key main road and more importantly is almost directly opposite Peterborough United Football Club, a League One club with c. 8000 attendances.

Pub Layout

The main entrance leads to a lobby with the main bar to the left and a separate bar to the right. The latter used for busy sessions can also be used for private functions etc and has its own bar servery. The toilets are on the ground floor close to the bars and there is a trade kitchen close to the bar servery. Outside the pub garden is next to the large car park for 12 plus cars, rare for central pubs in this city.

The pub currently trades as a wet led traditional pub with various music events including rock groups. Food wise there is a small basic kitchen area behind the bar. There is scope to build the food side for back bar food snacks only such as pizzas or pies. Whilst trading is significant on match days there are opportunities to drive trade at other times by developing sports and building the  general offer and standards.



Private Accommodation

There is a landlords flat on the first floor of the pub with two bedrooms, private bathroom and kitchenette. Whilst in reasonable condition there are plans to redecorate this area.

Annual Rent: £24,500

Security Deposit: £5,000

Working Capital: £3,000

Stock: £2,500

F&F: TBC – Funding options may be available for the right licensee

Training: £325 plus VAT

For a breakdown on financial information, please refer to the ‘Additional Info’ tab.

The Peacock would suit an experienced licensee who enjoys a more city centre environment but with car park and garden space. The Peacock has the scope to be a prime mid market wet led central pub that is the meeting and anchor point for this part of the city. A small but focused back bar food offer should also be started to attract more custom.


Annual Rent – This is our lowest rent figure associated with a Full Tie.  If the tie is reduced the effective rent (via Tie Release Fees) will increase.  Rent is billed and paid for weekly in advance depending on the payment terms agreed). On occasion, our Business Development Manager will discuss a start up rent which is discretionary to an individual pub and can be discussed.

Security Deposit – This sum of money will be held on your account and will be returned to you on exiting of the pub based on your final account balance and the condition of the property.  Our standard deposit is 25% of the headline rent.  On occasion, we can negotiate a lower security deposit with the aim to build up to our full deposit on a long term agreement.

Working Capital – This is a recommend amount required which will be used in the day-to-day running of the business.

Stock – This will be valued by an independent valuer on the day you take over the pub. This includes unbranded glassware, unopened bottles, wines, spirits, any unopened / opened kegs and cask ale providing the container is unopened.

Fixtures & Fittings – This includes any item that is bolted to the floor or walls, and a fitting to be any item that is free standing or hung by a nail or hook. This will also include furniture.

Tie: All drinks categories are tied.  For fully funded licensees on long term agreements, we offer free-of-tie options for certain drinks categories in exchange for an annual fee.

Training – Before signing a long term agreement, you will be required to attend our 7 Steps to Sales Success training programme.  Held online over three days, you will learn marketing and business strategies that will help you to grow sales in your pub – step-by-step.

Service Charge Cost – £60.89 per week – The Admiral Taverns Premium Maintenance Package will help take care of your compliance and statutory obligations with one simple fee, whilst giving you piece of mind about your boiler and cellar cooling repair and replacement.  This also includes full access to e-learning for you and your staff.

*Zero Business Rates – Based on the April 2023 rating list, the Nil Rates Payable is based on small business rates relief being applied and the licensee only occupying one property for commercial purposes.

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