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George & Dragon, Lancaster

Lancaster, LA1 1RB

Your investment

£9,500

Agreement Type

Tenancy

The Grade II listed George & Dragon pub is located on the historic St Georges Quay in Lancaster and is just a short walk from the shops and tourist attractions of the city centre. The Quay Side has undergone significant development in the last 8 years but still retains its historic charm and architecture. The 18th century-built George & Dragon is next to the famous Little Crooked House of Lancaster and is at the centre point of the quays, having enviable views over the River Lune and Quay Meadow to the rear. A magnet for tourism, Lancaster has visitors all year round but the George & Dragon also benefits from being a local’s pub, a safe and comfortable setting for those wanting a great pint and to watch the world go by. There is also a significant student population in Lancaster which is perhaps why the city benefits from so many fantastic pubs. Lancaster itself is well known for being the cask ale city of the North. There are two other pubs on the Quayside along with an upmarket French restaurant and has plenty of passing trade with students, tourists and locals using the route to and from the city centre.

The Grade II listed George & Dragon pub is located on the historic St Georges Quay in Lancaster and is just a short walk from the shops and tourist attractions of the city centre. The Quay Side has undergone significant development in the last 8 years but still retains its historic charm and architecture. The 18th century-built George & Dragon is next to the famous Little Crooked House of Lancaster and is at the centre point of the quays, having enviable views over the River Lune and Quay Meadow to the rear. A magnet for tourism, Lancaster has visitors all year round but the George & Dragon also benefits from being a local’s pub, a safe and comfortable setting for those wanting a great pint and to watch the world go by. There is also a significant student population in Lancaster which is perhaps why the city benefits from so many fantastic pubs. Lancaster itself is well known for being the cask ale city of the North. There are two other pubs on the Quayside along with an upmarket French restaurant and has plenty of passing trade with students, tourists and locals using the route to and from the city centre.

 

Pub Layout

As expected from an 18th Century pub, it’s a single room operation with a saloon bar along one side of the room. The ladies and gents toilets are situated to the rear of the pub which also leads to the rear Sun trap beer garden; an enclosed area consisting of six benches. The pub is cosy and benefits from many quirky and unusual features. A traditional pub through and through, the pub is well known for its great selection of well-kept national and local cask ales. The trade area consists of a mixture of fixed and loose seating with enough seating for around 60 covers.

The George & Dragon is a cask ale lover’s dream. Six hand pulls dominate the bar and offer a range of delicious local and national cask ales lovingly cared for and it great condition. The cask ales are regularly rotated to provide an ever changing mix of pale, golden, amber and dark ales to cater for everyone’s tastes and predilections. For something more refreshing there’s a great range of lagers, a rotating craft beer offering, an upmarket cider and a wide selection of continental bottled beers. The back bar offers an eclectic mix of upmarket gins and quality whiskies and some great wines to savour.  Previously the George & Dragon was well known for its Sunday lunches and this is something that should be started again. Whilst the pub doesn’t have a downstairs trade kitchen, the upstairs kitchen in the trade accommodation is a really good size and was previously used to provide a food offer for customers. Sunday lunches would be a great addition to the pub’s proposition as well as breakfast butties, a good coffee offer and sharing platters for customers whilst they grab a drink.  The pub has a loyal teatime trade during the week and at weekends the customers can enjoy drinks in a quiet and relaxed setting, The pub can also cater for busier nights with regular entertainment including live music and quiz nights.

 

Private Accommodation

The private accommodation is over two floors and consists of three bedrooms, a living room, a good sized kitchen and bathroom all in good condition, and benefits from amazing views over the River Lune.

Annual Rent: TBC

Security Deposit: £5,000

Working Capital: £2,000

Stock: £2,500

F&F: TBC (Funding options may be available for the right licensee)

Training: £325 plus VAT

For a breakdown on financial information, please refer to the ‘Additional Info’ tab.

The vision is for the George & Dragon to establish itself as the best pub in the area by appointing a tenant who is passionate about providing fantastic customer service, excellent standards and a warm and friendly welcome.  The ideal licensee will be able to take advantage of the wide customer base the pub can attract including tourists, students and locals and will achieve this through clever marketing and a wide use of social media. This historic pub has loads of charm and a new tenant will want to compliment this by offering a warm and friendly welcome, and a quality service. A passion for quality cask ales is essential as this is the primary reason for customers to visit the pub and well-kept beer is what the pub is well known for.  A desire to put on open mic nights and to host local artists would really help drive sales and bring in new customers.

Annual Rent – This is our lowest rent figure associated with a Full Tie.  If the tie is reduced the effective rent (via Tie Release Fees) will increase.  Rent is billed and paid for weekly in advance depending on the payment terms agreed)

Security Deposit – This sum of money will be held on your account and will be returned to you on exiting of the pub based on your final account balance and the condition of the property

Working Capital – This is a recommend amount required which will be used in the day-to-day running of the business

Stock – This will be valued by an independent valuer on the day you take over the pub. This includes unbranded glassware, unopened bottles, wines, spirits, any unopened / opened kegs and cask ale providing the container is unopened

Fixtures & Fittings – This includes any item that is bolted to the floor or walls, and a fitting to be any item that is free standing or hung by a nail or hook. This will also include furniture

 

 

Annual Rent – This is our lowest rent figure associated with a Full Tie.  If the tie is reduced the effective rent (via Tie Release Fees) will increase.  Rent is billed and paid for weekly in advance depending on the payment terms agreed)

Security Deposit – This sum of money will be held on your account and will be returned to you on exiting of the pub based on your final account balance and the condition of the property

Working Capital – This is a recommend amount required which will be used in the day-to-day running of the business

Stock – This will be valued by an independent valuer on the day you take over the pub. This includes unbranded glassware, unopened bottles, wines, spirits, any unopened / opened kegs and cask ale providing the container is unopened

Fixtures & Fittings – This includes any item that is bolted to the floor or walls, and a fitting to be any item that is free standing or hung by a nail or hook. This will also include furniture

Training – Before signing a long term agreement, you will be required to attend our 7 Steps to Sales Success training programme.  Held online over three days, you will learn marketing and business strategies that will help you to grow sales in your pub – step-by-step.

Service Charge Cost – £30.10 per week – This is a weekly charge that includes statutory compliance certification (including Annual CP12 and CP42 gas test), cellar cooling services (including full insurance to cover repairs and / or replacements), Health & Safety Essentials (including assessments) and Licensing Support.


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