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George & Dragon, Chester

Chester, CH3 8EE

Your investment

£9,500

Agreement Type

Tenancy

The George & Dragon is situated in the quaint village of Tarvin which is located just six miles east of the historical city of Chester and has great road links to Liverpool and Manchester. The village itself is picturesque with all the local amenities surrounding the pub such as hairdressers, independent shops and takeaways.

The George & Dragon is situated in the quaint village of Tarvin which is located just six miles east of the historical city of Chester and has great road links to Liverpool and Manchester. The village itself is picturesque with all the local amenities surrounding the pub such as hairdressers, independent shops and takeaways.

Pub Layout

The pub is a large fronted detached building situated on the main high street. There is a large car park to the left which could easily hold 20 cars. Internally the pub has three distinctive areas, the main bar area comprises of booth seating and is light and airy with wooden floors, to the left is the dining area with modern fixtures and fittings and is carpeted with loose tables and seating for around 40 people. The remaining space is connected to the bar and has a pool table and television which ensures people can enjoy all up to date news and events. The bar is impressive with wooden panelling. Externally there is an enclosed beer garden which is a sun trap in the summer months and can easily hold 10 plus benches. The pub is in excellent condition throughout.

The George & Dragon is currently very well supported by the local community and also welcomes visitors to the area who may well be using one of the six exquisitely decorated en-suite letting bedrooms above the trading area. Food is quite popular although there is huge potential for the right licensee to unlock the offer with a traditionally inspired menu to suit the requirements of the overall retail offer. The food is currently good value for money and is served daily. The bar is well stocked with a good range of cask and keg beer as well a great selection of premium spirits and soft drinks which the licensee can choose from an extensive product list. Live music and weekly quiz events have been very popular as has live Sports events which are shown in the sports bar TVs.

Private Accommodation

The private accommodation is very well appointed with a private kitchen, bathroom and three good sized bedrooms.

Letting Accommodation

The George and Dragon has six letting rooms. The rooms are currently advertised on external websites such as booking.com and are charging around £70 per room per night.

Annual Rent: £39,000

Security Deposit: £5,000

Working Capital: £3,000

Stock: £1,500

Fixtures and Fittings: Upon Valuation  – funding options available for the right licensee.

Tie:        All drinks categories are tied.  For fully funded licensees on long term agreements, we offer free-of-tie options for certain drinks categories in exchange for an annual fee.

Training: £250 plus VAT

For a breakdown on financial information, please refer to the ‘Additional Info’ tab.

The pub requires a new licensee that can really get the best out of all of its facilities. The individual or couple should have a good knowledge of Tarvin and the surrounding areas which has quite a diverse customer base. They should be able to amalgamate the main three income stream drivers to really benefit their own profit levels. They will need to efficiently operate the bar, food and letting rooms without compromising on standards and hospitality in order to gain as many return visits as possible. Enthusiasm, honesty, hard work and astute financial acumen are what we think is needed to run this pristine outlet in the Admiral Taverns portfolio.

Annual Rent – This is our lowest rent figure associated with a Full Tie.  If the tie is reduced the effective rent (via Tie Release Fees) will increase.  Rent is billed and paid for weekly in advance depending on the payment terms agreed)

Security Deposit – This sum of money will be held on your account and will be returned to you on exiting of the pub based on your final account balance and the condition of the property

Working Capital – This is a recommend amount required which will be used in the day-to-day running of the business

Stock – This will be valued by an independent valuer on the day you take over the pub. This includes unbranded glassware, unopened bottles, wines, spirits, any unopened / opened kegs and cask ale providing the container is unopened

Fixtures & Fittings – This includes any item that is bolted to the floor or walls, and a fitting to be any item that is free standing or hung by a nail or hook. This will also include furniture

Training – This is required when taking on a Business Support Agreement.  Included is an e-learning package for you and your staff and attendance to our ‘Set Up To Succeed’ workshop held at our Head Office in Chester.  Please note, you will be required to attend this workshop before signing a long term tenancy agreement.

Service Charge Cost – £30.10 per week – This is a weekly charge that includes statutory compliance certification (including Annual CP12 and CP42 gas test), cellar cooling services (including full insurance to cover repairs and / or replacements), Health & Safety Essentials (including assessments) and Licensing Support.

Annual Rent – This is our lowest rent figure associated with a Full Tie.  If the tie is reduced the effective rent (via Tie Release Fees) will increase.  Rent is billed and paid for weekly in advance depending on the payment terms agreed)

Security Deposit – This sum of money will be held on your account and will be returned to you on exiting of the pub based on your final account balance and the condition of the property

Working Capital – This is a recommend amount required which will be used in the day-to-day running of the business

Stock – This will be valued by an independent valuer on the day you take over the pub. This includes unbranded glassware, unopened bottles, wines, spirits, any unopened / opened kegs and cask ale providing the container is unopened

Fixtures & Fittings – This includes any item that is bolted to the floor or walls, and a fitting to be any item that is free standing or hung by a nail or hook. This will also include furniture

Training – Before signing a long term agreement, you will be required to attend our 7 Steps to Sales Success training programme.  Held online over three days, you will learn marketing and business strategies that will help you to grow sales in your pub – step-by-step.

Service Charge Cost – £30.10 per week – This is a weekly charge that includes statutory compliance certification (including Annual CP12 and CP42 gas test), cellar cooling services (including full insurance to cover repairs and / or replacements), Health & Safety Essentials (including assessments) and Licensing Support.


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