The Morning Advertiser is urging landlords not to underestimate the impact that screening horse racing in their pub could have on their profits.

While showing rugby and football coverage have long been a favourite with landlords looking to draw in customers, the busy racing calendar which commences in March offers another lucrative opportunity for them to attract sports fans to their pub.

With horse racing events on pretty much every day, there’s plenty of chance to promote smaller race meetings in the lead-up to the bigger ones like the Cheltenham Cup and the Grand National.

Read the full article on the Morning Advertiser website.