The Publican is encouraging licensees to host their own ‘pub party’ to mark this year’s Proud of Pubs Week.

The idea of the national week, which will take place from 19 to 25 July, is to remind pubgoers that the prime reason they go to the pub is to enjoy themselves. It’s a great opportunity to attract new customers and provide something a little different for your regulars.

In the run up, The Publican will be providing details of how you can get your hands on its specially brewed Proud of Pubs Summer Ale and a range of merchandise, such as Proud of Pubs T-shirts, badges and beermats.

For more information, take a look at The Publican website – you can also download a poster to display in your pub.