We’re advising our landlord not to underestimate the benefits of offering a wide selection of soft drinks in their pub.

According to Britvic’s annual Soft Drinks Report, soft drinks have overtaken spirits for the first time to become the second largest drinks category in the on-trade, making them second only to beer.

Murray Harris, sales director at Britvic, said: “Soft drink sales are a welcome return to form… We are seeing evidence that outlets that have refocused their offer to target families and women are reaping the benefits.”

Landlords should take a look at our monthly magazine AGENDA to find out details of all our current promotions and to discover the wide range of soft drinks that Admiral offer.

Anyone who’d like the chance to run their own pub should visit the pubs to let section of the website.