With the World Cup now just around the corner and 21 million extra pints expected to be sold during the course of the competition, it’s important to start thinking about how your pub can best benefit from the upcoming ‘summer of sport’.

If you’re planning on showing any of the games in your pub, you need to be sure that your TV and sound system is up to scratch – customers won’t want to leave the comfort of their living room if you can’t offer them something more than they can get at home.

Also think about the fact that your pub will be busier, so you might need more staff or to come up with another way of serving in order to keep you footie loving punters happy; for example, you could set up a freestanding bottle bar, or try table service.

Our Licensee Support section of the website offers some top tips of making the most of your pub, both during the World Cup and beyond.