Last week, we reported that real ale lovers will soon be able to track down local pubs serving their favourite tipples using their mobiles.

Now Samsung and Useyourlocal.com have joined forces to create an application that allows footie fans to find out which pubs will be showing games.

The new application will be embedded into hundred of thousands of Samsung phones from the end of January, with an iPhone ‘app’ due later in the year.

Useyourlocal.com is letting pubs promote the sport they show for free until 31 January – just visit the site, click on the ‘find local pub’ and input your pub’s channel information.

Showing sport events can be a great in draw for customers, and this is a fantastic new way to promote your pub.