Admiral has teamed up with Britain’s biggest brewer, Molson Coors, to offer a 30% discount on subscriptions to Sky TV for Admiral licensees.
To qualify for the discount, licensees must stock Carling, the UK’s best-selling lager, and two other draught brands from the Molson Coors’ portfolio. As part of the twelve month agreement, landlords can opt for Coors Light, Cobra, Sharp’s Doom Bar or Worthington’s. In return, tenants will receive a 30% reduction on their Sky Ultimate subscription.
With more Premier League action than ever before Sky Sports has cemented itself as the home of live sport. The Sky Ultimate pack also includes summer sporting highlights such as The Ashes and the British and Irish Lions’ tour.
Kevin Georgel, Managing Director at Admiral, said:
“We are continually looking for ways to support our licensees in developing the best community pubs in the country, and this initiative to offer Sky Sports is a great example of how we can utilise partnerships with key strategic suppliers, such as Molson Coors, to deliver enormous benefits to our licensees.”
Tony Gibbons, Multiple on Premise Director at Molson Coors, said of the new arrangement:
“With millions of us watching live sport outside of the home every week nothing brings people into pubs like an afternoon of Sky Sports matched with a well-poured pint. That is why we have worked hard with Admiral to get a deal for publicans that represents great value for great sport, throughout the year.”
Sky Ultimate is a great way for licensees to draw extra people to pubs, this great deal will make Sky accessible to more Admiral pubs. As well as offering the widest choice of channels and the best in sport, Sky also provides free WiFi to subscribing licensed premises through The Cloud, a BSkyB company which operates over 15,000 WiFi hotspots across the UK.
To find out more, licensees should log onto www.molsoncoorssky.co.uk or speak to your Admiral Business Development Manager today.