A new survey has revealed that pubs are proving more and more popular with the fairer sex - one in three women now visit a pub at least once a fortnight, with three quarters of those choosing to visit their local.
However, a quarter of the 2,000 women questioned in the survey by BitterSweet Partnership, which aims to promote women’s love of beer, said they were sometimes put off visiting their local pub by “an unfriendly and often unwelcoming environment”.
We’re reminding our landlords that catering for all your customer’s needs can really boost sales. The survey discovered that the top attractions for females were good value prices and entertainment, while they could be put off by the lack of seating, bad cleanliness and poor music choice.
For tips on improving your pub, see our Licensee Support section.